Become a
memorable
brand.
Elevate your business with strategic brandingand stunning web design.
Brands that really connect go beyond design: they have a clear strategy.
If your business does not have a strong and consistent identity, it can get lost in the competition.
OUR PROJECTS
Herederos
We design packaging that re ects the brand's identity and differentiates it in its market.
TERATOLAND
We needed to capture the disruption, energy and authenticity of the founder of Teratoland. The visual identity had to not only represent the rebellion of breaking out of the mold in a category where minimalism and genericism have become the rule, but also give visibility to color, bravery, what is different, what does not fit… That was our compass.
TECHTIVO
The main objective was to convey the flexibility and adaptability that define this brand, highlighting its ability to form highly effective teams aligned with the specific needs of each project. Additionally, we seek to highlight your ability to successfully address a wide variety of technological challenges in different sectors, demonstrating your commitment to excellence and results.
ALBOR
The challenge was to encapsulate the richness and diversity of the flavors and traditions that define Colombia in each bottle. We had to create something that not only stood out in an increasingly competitive market, but we had to communicate the value of craftsmanship and the premium character that a product with these characteristics has.
GOURMAT
We redesigned the logo and packaging of this ready-to-eat healthy food brand, facing a key challenge: creating a visual identity that projected a premium character without being luxury, and that, at the same time, transmitted naturalness without falling into the artisanal. We had to find a visual balance that captured the essence of the brand, while connecting with a conscious audience looking for practicality without sacrificing style or authenticity.
NEW BRAND
In a city like Bogotá, the number of bakeries is countless, in a market with so many options the challenge was to create a graphic identity that not only started from the strategy that was defined with the client, but that at the same time managed to stand out and stand out. from the mold of the trends that flood this category.
DISCO BOGOTÁ
We had to create an image that captured the nostalgic essence of the disco era while reflecting the originality and freshness of this young DJ’s musical proposal. The challenge was to unite two seemingly opposite worlds in a cohesive visual identity that evoked the energy and glamour of the 1960s dance floor while pointing towards an exciting musical future.
HOUND SOCIETY
We needed to effectively communicate how Hound Society’s mission is to break down the taboos associated with male grooming and redefine classic, macho masculinity. The challenge was to break away from entrenched stereotypes, visually conveying a vision of masculinity that embraces authenticity and diversity through a sober and elegant aesthetic.
BABA’S HALAL
The challenge lay in the need to renew the image of Baba’s Halal without losing the essence and recognizable attributes that had already gained notoriety in the market. The challenge was to find the right balance between familiarity and innovation to ensure that the brand remained recognizable and, at the same time, attracted new consumers seeking halal options in an ever-evolving market.
BECAUSE A BRAND WITHOUT A
STRATEGY IS JUST A NICE IDEA.
WE TRANSFORM IT INTO A
LEGACY.
OUR SERVICES
BRANDING
The strategy that brings your brand to life
A logo is not enough. We build from the root, de ning who you are and how your clients will perceive you.
STRATEGY
Strategy doesn't just stay in words; every design element transforms the strategy into a tangible experience that your clients can touch, feel, and remember.
Research and Analysis
Through meticulous investigation and insightful examination, we uncover valuable insights and data to inform our strategic decisions. Our comprehensive approach ensures that we understand market dynamics, consumer behavior, and industry trends, empowering us to deliver innovative solutions tailored to your unique needs.
Brand DNA
Your brand’s DNA is the fundamental essence that defines its identity and sets it apart from competitors. It encompasses your brand’s values, mission, and personality, serving as the blueprint for all brand-related activities. By understanding and articulating your brand’s DNA, we ensure consistency and coherence across all touchpoints, strengthening brand recognition and resonance.
Brand Personality
Your brand’s personality is its distinctive character and style, akin to a person’s demeanor. It conveys the emotions, values, and traits that resonate with your audience, fostering connections and loyalty. By infusing your brand with a captivating personality, we create memorable experiences that leave a lasting impression and forge meaningful relationships with your customers.
Tone of Voice
Your brand’s tone of voice defines the way it communicates with its audience, reflecting its personality and values. Whether it’s friendly and conversational or authoritative and professional, the tone of voice shapes perceptions and influences engagement. By crafting a consistent and authentic tone of voice, we ensure that every interaction resonates with your target audience, reinforcing brand identity and building trust.
Brand Essence
Your brand’s essence encapsulates its core identity and emotional appeal, distilling its purpose and promise into a unique expression. It evokes feelings and associations that resonate deeply with your audience, fostering emotional connections and loyalty. By articulating your brand’s essence, we craft compelling narratives and experiences that captivate hearts and minds, elevating your brand above the competition.
Mission, Vision, and Value Proposition
Your brand’s mission outlines its purpose and the impact it strives to make in the world, while the vision sets the ambitious goals for the future. The value proposition succinctly communicates the unique benefits your brand offers to its audience, compelling them to choose you over competitors. By articulating a clear mission, inspiring vision, and compelling value proposition, we align your brand’s purpose with customer needs, driving meaningful connections and loyalty.
Naming
Naming is the art and science of creating memorable and meaningful names for brands, products, or services. A well-crafted name captures attention, communicates brand essence, and facilitates brand recognition. By employing strategic thinking and creative prowess, we develop names that resonate with your target audience, leaving a lasting impression and setting the stage for successful branding endeavors.
Brand Architecture
Brand architecture is the strategic arrangement and organization of brands within a brand portfolio. It defines the hierarchy, relationships, and roles of individual brands, ensuring clarity and coherence across the brand ecosystem. By optimizing brand architecture, we enhance brand visibility, streamline brand management, and maximize the effectiveness of brand communications, driving overall brand success.
Identity
Without strategy, there is NOTHING. We track opportunities, identify the right path, and follow the trail that leads to relevance and success. Our methodology charts a clear path based on research and strategic planning, taking you directly toward your goal.
Brand Look and Feel
The brand look and feel encompass the visual elements and aesthetic qualities that define your brand’s identity. It includes aspects such as color palette, typography, imagery style, and graphic motifs, all of which work together to create a cohesive and memorable brand experience. By carefully crafting the brand look and feel, we evoke specific emotions and perceptions that resonate with your audience, reinforcing brand recognition and loyalty.
Art Direction
Art direction involves the strategic guidance and management of visual elements to ensure they align with the overall vision and objectives of a project or campaign. It encompasses decisions related to imagery, layout, design elements, and overall aesthetic direction. By providing clear and inspiring art direction, we elevate the visual storytelling of your brand, creating impactful and cohesive narratives that captivate and engage your audience.
Packaging Design
Packaging design is the creative process of designing the containers, boxes, or wrappers that encase and protect products. It goes beyond mere functionality to encompass aesthetics, branding, and consumer appeal. Our expert packaging design ensures that your products stand out on shelves, communicate brand identity effectively, and entice consumers to make a purchase, driving sales and enhancing brand recognition.
Editorial Design
Editorial design involves the layout and visual presentation of editorial content, such as magazines, newspapers, or digital publications. It encompasses typography, image placement, grid systems, and overall visual hierarchy to create engaging and coherent reading experiences. Our editorial design expertise ensures that your content is presented in a visually compelling and reader-friendly manner, maximizing impact and reader engagement.
Illustration Design
Illustration design involves the creation of visual representations, typically hand-drawn or digitally rendered, to convey ideas, concepts, or narratives. It adds a unique and personal touch to your brand communications, helping to differentiate your brand and capture audience attention. Our illustration design services bring creativity and originality to your brand, enriching your storytelling and enhancing brand recognition.
Photography
Photography plays a crucial role in visually communicating your brand’s story, products, and values. Our photography services capture the essence and uniqueness of your brand, creating stunning visuals that resonate with your audience and evoke desired emotions. Whether it’s product photography, lifestyle imagery, or brand storytelling, our expert photographers ensure that your visuals align seamlessly with your brand identity and messaging.
Legal Design
Legal design involves the application of design principles and visual communication techniques to legal documents, contracts, and processes. It aims to enhance understanding, accessibility, and usability of legal materials, improving overall legal literacy and compliance. Our legal design solutions transform complex legal information into clear and visually engaging content, facilitating better comprehension and adherence to legal requirements.
Brand Governance
Brand governance refers to the set of processes, guidelines, and protocols that ensure consistency, integrity, and compliance across all brand-related activities. It involves establishing standards for brand usage, monitoring brand implementation, and enforcing brand guidelines to safeguard brand equity. Our brand governance strategies empower your organization to effectively manage and protect your brand, ensuring that it remains strong and cohesive in every interaction.
WEB DESIGN
Your digital ambassador
Your website is not just a page on the Internet. It is the space where your brand comes to life and becomes the best tool to attract and retain customers.
Landing Page Design and Implementation
Immediate impact to capture leads and customers.
Informative Website Design and Implementation
A structured site to show who you are and what you offer.
Ecommerce Design and Implementation
A space to sell not only products, but experiences.
- Intuitive navigation.
- Immersive user experience
- Responsive design
OUR WEB PROJECTS
JOMIE
The challenge lay in visually communicating this dual mission: excellence in service and commitment to formal employment. This was no small task; we had to create a visual identity that conveyed the values and vision of a company seeking to become a brand.
Cr+ a
Cr+a is an architecture and interior design studio specialized in the development of educational, residential, and healthcare projects. They provide creative and functional solutions with a comprehensive approach that ranges from design to construction execution.
Your story deserves to be told.
Your brand deserves to be recognized.
WHY
CHOOSE US?
At Hound, we don't design for design's sake. We track the essence of your business, analyze the market, hunt for opportunities and create strategies to make your brand powerful, memorable and relevant.
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We build brands with purpose.
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We create identities that build trust.
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We design digital experiences that drive your growth.
HAPPY CUSTOMERS
FREQUENTLY ASKED
QUESTIONS
Why is branding important for my company?
Strong branding helps you differentiate yourself and build trust with your customers.
How long does the process take?
It depends on the project, but on average from 4 to 8 weeks.
Can you redesign an existing brand?
Yes, we do rebranding for companies that are looking for an evolution in their image.
GROW YOUR BRAND TODAY! TODAY!
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